GAM Line Items — News Campaign

Overview

This page documents the setup for a Google Ad Manager (GAM) News Campaign targeting category=news with a Standard Line Item. Use this as a runbook for setup, QA, and future reference.

Key-Value: category=news

Line Item Type: Standard

Example line item (GAM link): 7075372791 (order 3817848929)

Key‑Value Targeting

Target the news section using the key category with value news for precise delivery.

Tip: To view key-value targeting in the GAM console, open guernseypress.com/?google_force_console in your browser. The console will appear, showing the targeting values.

Key = category
Value = news
GAM UI → Add Targeting → Custom Targeting → category = news

Site-side (gpt.js) injection

<script>
  window.googletag = window.googletag || { cmd: [] };
  googletag.cmd.push(function() {
    googletag.pubads().setTargeting('category', ['news']);
  });
</script>

Line Item Settings

Type	Standard
Priority	High (e.g., 8)
Pacing	Even over flight
Goal	Impressions (match IO)
Frequency Cap	As per campaign spec
Targeting	Placement: News + Custom KV: `category=news` + Geography/Devices as required
Creatives	Attach all required sizes per slot
Start/End	Flight dates, timezone confirmed
Labels	Competitive Exclusion as applicable